According to a study by Oxford University, men are more likely to want to buy something . . . and think they're getting a better deal . . . if the price is written in RED.      

When comparing black prices to red ones, men thought that they were saving 85% more with the items with red prices.    

Looking at red prices also put men in a more positive mood. But WOMEN didn't fall for the color red. Women knew that the items were the same price. 

When men were told the purchase was important and took time to evaluate the items, they ALSO realized that there was no difference in price.      

The researchers think evolution might be a reason why. Rosy complexions in women are a sign of fertility . . . and women in red are more attractive to men. (Daily Mail)